Everyone You Admire Was Cringe First. Time to Be Cringe.
Building in public feels awkward when you’re early and have nothing impressive to show. That discomfort isn’t a bug, it’s the entry requirement.
I keep seeing the same post every week: “building in public is cringe” and yeah… I get it. Promoting yourself feels weird. Posting progress when it’s not impressive yet feels even weirder.
I don’t even have much to show right now either. I’m still doing the boring groundwork. But I’m trying to show up anyway because I know that creating a routine and slowly generating some exposure matter more than the release date of my projects.
We forget how awkward everyone was at the start. The TikTok guys making 10k or 100k a month don’t care that their early posts were cringe. Same with Vine. Personally I consume who those creators are today, but barely remember their early Vines or first TikToks.
Most of them tried a bunch of versions in public until something finally clicked. Same story with founders building in public who now have big communities or paying users. Nobody’s looking at their V1.
I know that if I want something different, I’ll have to step outside my box and accept being early, awkward, and probably imperfect. At this point I don’t even see it as a downside. It’s just the entry requirement to grow and eventually earn attention, users, or trust.